Donut King

EXACTPATH CASE STUDY

Gamified Loyalty Campaign

Working with Donut King and Millipede to deliver the Donut Rush gamified experience, a family-friendly platforming game which awarded 1000’s of prizes.

Project Overview

SERVICES

Gamified Marketing Planning Data Engineering SFTP Integration Journey Building Automation Development

TECHNOLOGY

Donut King

Donut King is a popular Australian-based franchise specialising in donuts and coffee. Founded in 1981, it has grown to over 300 stores worldwide, offering a wide variety of donut flavours and styles.

Known for its fresh and delicious treats, Donut King continues to be a beloved destination for donut lovers.

The Challenge

Donut King was launching a gamified loyalty experience called Donut Rush, requiring all customer communications to be triggered from Salesforce Marketing Cloud.

Additionally, new loyalty subscribers were to be seamlessly integrated into the loyalty program, including deduplication and welcome journey processes.

Executing gamified loyalty across multiple channels...

ExactPath worked with Millipede to integrate thousands of players’ interaction data into Salesforce Marketing Cloud, distributing rewards and engagement communications on both Email and SMS channels.

Business Impact

The Donut King campaign was executed smoothly without any technical issues, delighting donut-lovers and significantly growing Donut Kinds loyalty program membership.