Service Pillars.

Building Customer Experiences & Journeys with Marketing Technology.

ExactPath_Strategy

Stategic

Marketing Technology Audit

Review the current state of technology to uncover new opportunities for growth.

Marketing Technology Roadmap

Consultancy on technologies to elevate marketing productivity and effectiveness.

Customer Journey Mapping

Plan 1:1 personalised communication across the full end-to-end customer experience.

Data Analytics Insights

Generate data centric business and customer insights to drive accurate decision making.

Omnichannel Marketing Strategy

Integrate and utilise all marketing channels, including paid, earned and owned.

Marketing Performance Tracking

Provision of omnichannel marketing tracking systems, including ROI and ROAS.

ExactPath_Technical

Technical

Technology Implementation

Setup, configuration and customisation of marketing technology platforms to expand the marketing maturity of an organisation.

Platform Integrations

Connecting of multiple technology platforms to create a seamless customer experience, online and offline.

Marketing Automations

Creation of marketing automations designed to target exact customer audiences and moments.

Data Management

Data engineering services executed to support a more personalised and responsive customer experience.

Single Customer View

Merging of customer data to build a single customer view, sometimes referred to as a customer data platform (CDP).

Segmentation & Personalisation

Facilitation of segmented audiences with the objective of personalising marketing communications.

ExactPath_Creative

Creative

Graphic & Motion Design

Creative services specialising in digital channels, maximising visual impact.

Web & Email Development

Specialised development services for Marketing Technology, Websites and Email channels, especially personalisation.

Single Page Application (SPA)

Support customer journeys with a custom built single page application, including front end development and server-side functionality.

We're passionate about working with ambitious brands

We partner with brands and marketers who are passionate about authentically connecting with their customers.