
Crust Pizza
Crust Pizza email templates were updated to personalise according to underlying customer data, including both transactional and taste preferences.
Building Customer Experiences & Journeys with Cloud & Marketing Technology.

Crust Pizza email templates were updated to personalise according to underlying customer data, including both transactional and taste preferences.

Working with the Cover-More Direct Marketing team, a merged view of the customer was generated using transactional data, including over 100 calculated metrics.

Working with Donut King and Millipede to deliver the Donut Rush gamified experience, a family-friendly platforming game which awarded 1000’s of prizes.

Integrating an eCommerce platform with Marketing Automation to build a single customer view across multiple data sources, merging the in-store and online customer experiences.

Working directly with the Brumby’s marketing team to build an omni-channel marketing strategy which connects with real-life customer experiences using Salesforce Marketing Cloud.

Partnering with Amart Furniture to drive one-to-one personalised marketing across Email, SMS, eCommerce and Paid Digital channels. Targeting of critical customer personas across their full lifecycle.
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