Cover-More Insurance

EXACTPATH CASE STUDY

Single Customer View Development

Working with the Cover-More Direct Marketing team, a merged view of the customer was generated using transactional data, including over 100 calculated metrics.

Project Overview

SERVICES

Data Engineering

TECHNOLOGY

Cover-More

Cover-More Insurance is a global leader in the travel insurance industry. With a wide range of comprehensive coverage options, they prioritise customer satisfaction and offer 24/7 assistance.

The Challenge

Cover-More needed a merged view of the customer, constructed from a transactional list of policies. This single customer view forms the foundation from which personalised customer engagement can be acted upon.

Merging of customer data into actionable contact records...

ExactPath developed 15+ automations which constructed a single customer view to be used in Email, SMS and Advertising Audiences, including 100+ Calculated Metrics such as Customer Lifetime Value, Favourite Destinations and much, much more.

Business Impact

The newly developed single customer view data set enables Cover-More to build out a larger Customer Engagement strategy, hooking into the 100+ personalised calculated metrics to trigger and personalise each customer journey.

The project is the first step in better customer satisfaction and marketing ROI.