Project Overview
SERVICES
TECHNOLOGY
Amart Furniture
With over 70 stores nationwide, Amart Furniture has been in business for over 50 years and become a household name.
In addition to the broad network of brick-and-mortar stores, digital has become a core component of their business growth strategy.
The Challenge
Once Salesforce Marketing Cloud has been in play for several years and handled by multiple users, it’s common for knowledge of the platform’s inner workings to become unclear.
Given Amart’s managerial decision to elevate personalisation as a critical growth pillar, it was imperative that the Salesforce marketing platforms were optimally configured in order to uncover new opportunities and build towards a more personalised future.
A comprehensive Salesforce Marketing Cloud audit & implementation plan...
ExactPath conducted an extensive Salesforce Marketing Cloud Audit, including review and issue resolution for:
- Customer Data
- Email Studio
- Advertising Studio
- Journeys
- Content
- CloudPages
- Administration & Security
- Intelligence
- Email UTM & Google Analytics
- Customer Experience Maturity Benchmark
ExactPath continues to work with Amart in a support capacity, providing overflow assistance for marketing teams and specialist technical support for more complex jobs.
Business Impact
Amart’s personalisation journey is continuing, with Salesforce Marketing Cloud, Salesforce Personalisation, Salesforce eCommerce and Salesforce Intelligence all working in tandem to generate a seamless customer experience.
ExactPath works closely with the digital marketing team to bring Amart’s personalised marketing future to life.
