Did you know that 55% of adults play mobile games at least once a week (U.S. 2024)? People crave a challenge.
We’re wired to interact, yet so much of customer engagement marketing is static. A paid display ad links to a website, which triggers an email, then sends an SMS. It’s a perfectly passable and standard customer journey, and no marketer would be risking their reputation by setting it up.
But here’s the thing: sticking to norms is the silent killer of message cut-through. Playing it safe is risky business.
Related Links
MatterJS
A JS library used to build interactive physics-based experiences.
https://brm.io/matter-js/demo/
Google Firebase
A Google app building platform which provides many tools to create interactive experiences.
https://firebase.google.com/
Do What They Want
There are many ways for business’s to rise above the noise. One of the most effective owned channel tactics is to develop interactive promotions.
Launching a new product range? Let customers explore it at their own pace, tapping to interact.
Driving new loyalty sign-ups? Build a competition game that doles out prizes like a digital piñata.
Running refer-a-friend offers? Let your loyal customers invite their friends to unlock bigger social rewards.
The “what” opportunities are endless, limited only by your creativity and guided by your marketing goals. To think of interactivity as a tactic, try it as a landing page from other owned channels like Email, SMS, Web, and Content.
It’s your secret weapon to differentiate your brand and attain prospect attention in a noisy market. But more importantly, it’s a way to actually delight your customers by doing what they really want—having fun.
