Functionality Overview.
Salesforce Data Cloud is a powerful Customer Data Platform (CDP), enabling the collection and unification of customer data from a broad range of sources, which can then be subsequently activated on a range of omni-channel marketing endpoints. It’s the swiss army knife for customer journey personalisation.
While working with the platform, I couldn’t find a comprehensive overview of the platform’s core functions and workflows. Thus, the creation of the below diagram. I hope it can be of use for other marketers looking to better understand the platform.
