Interactivity as a Channel
Did you know that 55% of adults play mobile games at least once a week (U.S. 2024)? People crave a challenge. We’re wired to interact, yet so much of customer engagement marketing is static. A paid display ad links to a website, which triggers an email, then sends an SMS. It’s a perfectly passable and […]
Protect Your Profit Margin With Gamified Loyalty.
More Than Discounts & Value-Adds. Great loyalty programmes often default to a range of tried and true systems, including Point Rewards, Punch-Cards, Value-Adds and Discount Pricing. However, brand loyalty should also be about building a community. Of course, brands should be mindful of expecting too much time and attention from customers. Products and services are […]
How Salesforce Marketing Cloud Einstein Content Selection Works.
The Basics. Salesforce Marketing Cloud’s Einstein suite of tools are a powerful set of analytics and AI functions, which, if used in the right context, can quickly elevate the relevancy and personalisation of your content. The two primary inputs of Einstein Content Selection are: Assets (Image with URL Link) Customer Data (Data Extensions) Operating under the […]
