Integrate New Experience Apps With Siloed Customer Logins.
When building seamless customer experiences and journeys, often legacy, siloed systems can block our way. Here is an example of how cloud services can be used to both host a new Customer Experience (i.e. Web App) and integrate with an existing customer login process. Download Diagram
How Salesforce Data Cloud Works.
Functionality Overview. Salesforce Data Cloud is a powerful Customer Data Platform (CDP), enabling the collection and unification of customer data from a broad range of sources, which can then be subsequently activated on a range of omni-channel marketing endpoints. It’s the swiss army knife for customer journey personalisation. While working with the platform, I couldn’t […]
Interactivity as a Channel.
Did you know that 55% of adults play mobile games at least once a week (U.S. 2024)? People crave a challenge. We’re wired to interact, yet so much of customer engagement marketing is static. A paid display ad links to a website, which triggers an email, then sends an SMS. It’s a perfectly passable and […]
Protect Your Profit Margin With Gamified Loyalty.
More Than Discounts & Value-Adds. Great loyalty programmes often default to a range of tried and true systems, including Point Rewards, Punch-Cards, Value-Adds and Discount Pricing. However, brand loyalty should also be about building a community. Of course, brands should be mindful of expecting too much time and attention from customers. Products and services are […]
How Salesforce Marketing Cloud Einstein Content Selection Works.
The Basics. Salesforce Marketing Cloud’s Einstein suite of tools are a powerful set of analytics and AI functions, which, if used in the right context, can quickly elevate the relevancy and personalisation of your content. The two primary inputs of Einstein Content Selection are: Assets (Image with URL Link) Customer Data (Data Extensions) Operating under the […]
