Crust Pizza

EXACTPATH CASE STUDY

Personalised Templates Design & Development
Crust Pizza email templates were updated to personalise according to underlying customer data, including both transactional and taste preferences.
ExactPath_Technical

Project Overview

SERVICES

Email Template Design Responsive Email Development AMPScript Salesforce Marketing Cloud Configuration

TECHNOLOGY

Crust Pizza

Crust Pizza is a popular Australian pizza chain known for its creative and gourmet offerings. They pride themselves on innovative flavour combinations and commitment to customer satisfaction, making it a go-to choice for pizza lovers.

The Challenge

Crust Pizza needed to upgrade their personalised Email Template design to both better exhibit the brand’s design DNA and talk one-to-one with customer preferences.

Dynamic email personalisation based on customer taste preferences....

ExactPath executed an iterative design and development phase, which included the following features:

  • Iterative design approval process
  • Salesforce Marketing Cloud Einstein Content Selection personalisation
  • Loyalty point counter display
  • Dynamic bundle offer functionality

 

Business Impact

Crust Pizza continues to weave the underlying customer data into all communications, building a coherent customer journey across all touchpoints

This email template is one small part of a larger marketing evolution geared towards becoming more customer-centric.

Ryan Lock (QLD, Australia)

Customer Engagement & Marketing Technology. Salesforce Marketing Cloud Certified Partner.

Whether it’s building a single journey or a multi-year strategy, let’s talk about your customer engagement aspirations!

We're passionate about working with ambitious brands

We partner with brands and marketers who are passionate about authentically connecting with their customers.

200000000

Personalised Campaigns Sent
(and counting)

WORKING WITH LEADING AUSSIE BRANDS

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