Project Overview
SERVICES
TECHNOLOGY
Crust Pizza
Crust Pizza is a popular Australian pizza chain known for its creative and gourmet offerings. They pride themselves on innovative flavour combinations and commitment to customer satisfaction, making it a go-to choice for pizza lovers.
The Challenge
Crust Pizza needed to upgrade their personalised Email Template design to both better exhibit the brand’s design DNA and talk one-to-one with customer preferences.
Dynamic email personalisation based on customer taste preferences....
ExactPath executed an iterative design and development phase, which included the following features:
- Iterative design approval process
- Salesforce Marketing Cloud Einstein Content Selection personalisation
- Loyalty point counter display
- Dynamic bundle offer functionality
Business Impact
Crust Pizza continues to weave the underlying customer data into all communications, building a coherent customer journey across all touchpoints.
This email template is one small part of a larger marketing evolution geared towards becoming more customer-centric.
